Yasmine Hadhoumi

Art Director

Born and raised in Morocco, I’ve shaped my creative journey through diverse influences, drawing from my studies in France and Canada. With a background in sociology, communication, and art, I’ve developed a unique approach that defines my style and aesthetic choices. For the past few years, I have worked in the commercial field as an art director. I like to say that "aesthetic realism" is my signature, but my career has shown that I can adapt my style to fit the vision of different directors, clients, and brand personalities. I observe reality and how people behave in their daily lives and intimacy, seeking to reinterpret what exists and, when possible, enhance it. My creative process is guided by instinct and a deep knowledge of color theory, outfit coordination, set design, and makeup. My goal is always to craft the perfect tableau that tells a compelling story. I see myself as the hand of the director, a creative partner who helps overcome challenges, design their vision, and deliver what a brand truly wants to express.